On-Page Ranking Factors:

  • Content of Page.
  • Title Tag.
  • URL.
  • Image alt text.
  1. Content of Page-The content of a page plays a vital role for search ranking. Good content helps drive more traffic to a website. Good content must supply a demand and must be linkable.
  2. Title Tag-
    A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on SERP as the clickable headline for given result and are important for usability, SEO and social sharing. The title tag of a web page is concise description of a page content.
  3. URL-
    The URL clearly shows the hierarchy of the information on the page. The information is used to determine the relevancy of a given web page by search engines.
  4. Image alt text-
    Alt text( alternative text) also known as “alt attributes”, “alt descriptions” and technically as “alt tags”. Alt tags will be displayed in place of an image if an image file cannot be loaded. Alt tags provide better image context/ descriptions to search engine crawlers, helping them to index an image.